Your word is your bond
Had to have a hard talk with my oldest yesterday. He told a friend he'd help him move some stuff and then bailed to go do something else instead. Sat him down and explained that a man is only as good as his word. Once you break it, you don't get it back easy. Made him go apologize and help his friend anyway. I know it's not cool to admit consequences matter anymore but I don't care. My grandfather taught me that your reputation is everything and you build it one promise at a time. Passing that down.
That's tough but important. My oldest is learning the same lesson right now. Following through on what you say you'll do builds real trust with your friends.