Does anyone else spend way too much money on kids stuff?

Just realized I dropped 1200 bucks this month on toys, clothes, activities, and random stuff my kids don't even need. Pre-dad me would never. I used to save aggressively and have a pretty healthy investment portfolio going. Now every penny seems to go somewhere kid related and honestly I don't even care that much anymore. The money stress is real though. Anyone else struggle with this or is it just me being irresponsible?